When we talk about digital signage, we mustn't forget outdoor digital signage, which is one of the most effective ways of reaching a large audience.

In the DOOH sector, you'll find digital billboards placed along major roads, enabling us to reach a wide audience and be visible to drivers and passengers alike. In large cities such as Paris, this strategic positioning of screens also optimizes the attention span available to users during rush hour, when traffic is dense and slow.

But why and how do you measure vehicle flow, and therefore audience traffic?

First of all, it allows you to evaluate the performance of your campaign by getting an idea of the audience exposed to the message. This gives you a key metric for the overall reach of your campaign. You'll know how many people saw your campaign and how long they were exposed to it.

It also allows you to identify whether the site is interesting/profitable by calculating your ratio between the budget for running the campaign and the size of the audience reached. The more vehicles that pass in front of a billboard, the more likely it is that the ad will be seen by a large number of people. For advertisers, this enables them to understand how their budget is spent during the broadcast of their campaign.

In the end, it answers the question: is this geographic location relevant to my target audience?

Finally, for advertising agencies, for example, measuring vehicle flow can help them justify the cost of their advertising campaigns. By using vehicle flow data, they can show advertisers and business partners that their advertising is having a significant impact on brand visibility and increased sales. It is also possible to develop an offer with a variable rate calculated on a CPM basis, with the assurance of providing irrefutable proof about the size of the audience reached over the period.

In conclusion, measuring the vehicle flow of your campaigns enables you to :

- Provide valuable information on the effectiveness of outdoor advertising

- Measure the impact and reach of your various advertising campaigns

- Help advertisers to evaluate billboard placement

These metrics help you make strategic decisions to optimize your advertising campaigns and reach your target audience more effectively.

If you're interested in measuring your vehicle flow, whether you own a drive or have campaigns on major roads, day or night, WM captures vehicles and gives you access to these metrics.

As always, WM is 100% RGPD compliant.

No images or personal data are collected and stored. Our sensors analyze only the type and number of vehicles.

To find out more, contact us via our contact form or directly by email contact@winter-mushroom.com